Implementing a data-driven marketing platform

Data should inform every aspect of an organization’s strategy and execution.


Data drives the best marketing campaigns.

Data should inform every aspect of an organization’s strategy and execution. Supporting insightful and actionable analytics requires an extensive technology environment underpinning marketing processes and workflows. Our client, a global IT software and security solutions provider, recently partnered with OneSix to update its data warehouse and enable sophisticated data-driven marketing initiatives.

data driven marketing

Our solution

We combined technology with expert consultation.

We always take a prescriptive approach with any project, speaking to clients to find the specific goals they want to meet and identify the best technology solutions for each job. In this case, the solution involved both expanding upon the organization’s data warehouse platform and boosting the team’s analytics capabilities. We implemented several data warehouse solutions to support sophisticated marketing analytics projects.

Technologies implemented


Now, our partner can make truly strategic marketing decisions. With OneSix’s help, our client now has the technology and knowledge of marketing analytics processes to fully understand the marketing journey and remove lead generation and customer engagement obstacles. Marketing department leaders have more visibility into important engagement metrics like lead velocity and conversion rates, allowing them to shift campaign strategies for maximum impact. The inclusion of user-friendly dashboards also allows decision-makers to easily gather and view revenue and budgeting information.

My experience was fantastic with OneSix. They listen to your query carefully and then are able to solve your issues within the correct time frame and reasonable price. Super knowledgeable team!

Ayush J.
SEP 28 2022

One of my favorite things about One Six is their willingness to work with us on whatever we need. Early on in the project, we determined we needed an additional tactical resource instead of an advisory one, and One Six happily switched out resources for us, ensuring we had what we needed to complete the project.

Pamela E.
NOV 8 2021

They dig in and help understand the problem, how to think about it, provide the best technical options of how to solve it, then execute as quickly as possible. This is by far the best way to help me make sure we're successful, and that I know what's being done and how to support it once they're finished.

Brandon H.
OCT 20 2020

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