Result
Implementing a data-driven marketing platform
Data should inform every aspect of an organization’s strategy and execution.
Overview
Data drives the best marketing campaigns.
Data should inform every aspect of an organization’s strategy and execution. Supporting insightful and actionable analytics requires an extensive technology environment underpinning marketing processes and workflows. Our client, a global IT software and security solutions provider, recently partnered with OneSix to update its data warehouse and enable sophisticated data-driven marketing initiatives.
Our solution
We combined technology with expert consultation.
We always take a prescriptive approach with any project, speaking to clients to find the specific goals they want to meet and identify the best technology solutions for each job. In this case, the solution involved both expanding upon the organization’s data warehouse platform and boosting the team’s analytics capabilities. We implemented several data warehouse solutions to support sophisticated marketing analytics projects.
Technologies implemented
SSIS
Our team built the new data warehouse platform on SQL Server utilizing SSIS for ETL to extract data from various SQL databases as well as Salesforce.
SSAS
We leveraged SQL Server Analysis Services (SSAS) to pave the way for deeper and faster data analysis.
Power BI
We also integrated Power BI to visualize marketing campaign effectiveness, lead analysis and other end-user reporting in clear and compelling fashion.
Metric Development
Worked with senior leadership to define business requirements and map out key metrics to accurately measure campaign performance.
Data Analysis
Provided initial analysis so our client understood where the most promising marketing opportunities lay.
Result
Now, our partner can make truly strategic marketing decisions. With OneSix’s help, our client now has the technology and knowledge of marketing analytics processes to fully understand the marketing journey and remove lead generation and customer engagement obstacles. Marketing department leaders have more visibility into important engagement metrics like lead velocity and conversion rates, allowing them to shift campaign strategies for maximum impact. The inclusion of user-friendly dashboards also allows decision-makers to easily gather and view revenue and budgeting information.
Discover how we’ve helped our customers build Modern Data Organizations.
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Transform your data org
Schedule a free consultation with the team.