Data LAKES AND WAREHOUSES – Software
Implementing a data-driven
marketing platform
Overview
Data drives the best marketing campaigns.
Data should inform every aspect of an organization’s strategy and execution. Supporting insightful and actionable analytics requires an extensive technology environment underpinning marketing processes and workflows. Our client, a global IT software and security solutions provider, recently partnered with One Six Solutions to update its data warehouse and enable sophisticated data-driven marketing initiatives.
Our Solution
We combined technology with an expert consultation.
We always take a prescriptive approach with any project, speaking to clients to find the specific goals they want to meet and identify the best technology solutions for each job. In this case, the solution involved both expanding upon the organization’s data warehouse platform and boosting the team’s analytics capabilities.
We implemented several data warehouse solutions to support sophisticated marketing analytics projects.
SSIS
Our team built the new data warehouse platform on SQL Server 2016 utilizing SSIS for ETL to extract data from various SQL databases as well as Salesforce.
SSAS
We leveraged SQL Server Analysis Services (SSAS) to pave the way for deeper and faster data analysis.
PowerBI
We also integrated Power BI to visualize marketing campaign effectiveness, lead analysis and other end-user reporting in clear and compelling fashion.
Metric Development
On the consultative end, the One Six team worked with the marketing department’s senior leadership to define business requirements and map out key metrics to accurately measure campaign performance. We also helped provide initial analysis so our client understood where the most promising marketing opportunities lay.
The Results
Now, our partner can make
truly strategic marketing decisions.
With One Six Solutions’ help, our client now has the technology and knowledge of marketing analytics processes to fully understand the marketing journey and remove lead generation and customer engagement obstacles.
Marketing department leaders have more visibility into important engagement metrics like lead velocity and conversion rates, allowing them to shift campaign strategies for maximum impact. The inclusion of user-friendly dashboards also allows decision-makers to easily gather and view revenue and budgeting information.
Marketing department leaders have more visibility into important engagement metrics like lead velocity and conversion rates.
