Overview

A digital health company was looking to better handle its customers’ needs by providing insights into member behaviors within its texting programs.

Our client provides their customers with various metrics with regard to participation and engagement in their many texting program offerings. As requests come in for new information and/or slight variations in existing reports, our client needed a better way to meet these requests.

The existing process was very manual and prone to errors, sometimes delaying turnaround time in responding to customers’ data requests. This process impeded the client’s ability to create new reports or aggregate reports across multiple programs for each customer. The current reporting could represent a point in time but did not easily allow for trends over time.