DATA ANALYTICS – SOFTWARE
Global software company revamps marketing analytics program
Data is essential to creating and managing successful marketing strategies, dictating every aspect of campaign development and execution.
Not all decision-makers have sufficient familiarity and experience with analytics programs, however, putting the onus on marketing analysts to package data and insights in a fashion that makes sense to every important stakeholder.
Our client, a global IT software and security solutions company specializing in asset management and software monetization, worked with One Six Solutions to implement an analytics solution that produced more valuable insights to drive marketing strategies to new heights of success.
Devising a solution to meet marketing needs
The One Six team assessed our client’s requirements and existing data warehouse capabilities to determine the best solution to meet their needs. We implemented a variety of software tools to create a cutting-edge marketing analytics program:
- SQL Server 2016
- SSIS for ETL
- SQL Server Analysis Services
- Power BI
Our team also worked with our client’s senior leadership to map out the most relevant KPIs to their business goals.
Measuring marketing performance with greater accuracy
Since implementing One Six Solutions’ analytics tools, our client has been able to identify, design and support more effective marketing initiatives, as well as capture more telling metrics like lead velocity and conversions.
The marketing team used those valuable insights to identify bottlenecks in the marketing funnel where sales prospects failed to move closer to a purchasing decision. With that information in hand, our client can shift strategies and efforts to remove those roadblocks and produce more qualified leads.
Thanks to One Six Solutions’ help, our client has the visibility and analytics capabilities needed to maximize marketing performance, drive sales and generate more revenue.